As a loan officer, you only make money if you are able to sell loan products to those looking to buy a home. If you want to generate revenue on a consistent basis, you'll need to develop strategies to consistently grow your client base. Fortunately,
When the real estate market in your area is hot, it can feel like there's a never-ending stream of mortgage borrowers lined up around the block to work with you on getting a loan. As the market starts to cool off, however, your pipeline can
Unless a real estate buyer is paying the entire asking price in cash, they're going to need a loan. Thus, it's not surprising that the best real estate agents have a list of reliable loan officers they can call on to help clients get approved
First-time buyers can be a steady source of referrals for years if you treat them properly during their home search. Fortunately, you can meet the needs of this type of buyer by listening when they talk about themselves and what their ideal homes look like.Buyers
Prospective borrowers expect more from mortgage providers than ever before, and standing out in the age of instant gratification and fierce digital marketing competition isn't getting any easier. With that said, consumers are still human, and they love a lender that offers them a personal
It is certainly possible to make a living as a loan officer by catering to clients who are looking to buy their first homes. However, it can take many years to establish yourself as someone who is capable of meeting their needs. Let's take a
Real estate agents typically work with buyers who need a mortgage loan to finance the purchase of the home. Just like real estate agents need loan officers for the financing, loan officers also need real estate agents to find buyers who need loans. Both professions
In some cases, the hardest part of the sales process is to get the customer sitting in your office to convert from a potential customer to an actual customer. However, there are some easy steps that you can take to convince a prospective client that
If you want to become a top producer in the lending business, you are likely wondering what steps you should take to reach your goal. As a mortgage broker or loan officer, you review a client's credit history and decide if you will grant a
When evaluating a home loan, a borrower typically tends to focus on the interest rate, monthly payment, and the amount needed to close. Therefore, loan officers tend to focus on these items when selling their loan products to consumers. However, you may be able to