When the real estate market in your area is hot, it can feel like there's a never-ending stream of mortgage borrowers lined up around the block to work with you on getting a loan. As the market starts to cool off, however, your pipeline can
Online competition among mortgage lenders is growing, but you can stand out if you understand the mindset of today's prospective borrowers. In 2021, consumers are used to getting what they want when they want it. In fact, it can take seconds after someone lands on
First-time buyers can be a steady source of referrals for years if you treat them properly during their home search. Fortunately, you can meet the needs of this type of buyer by listening when they talk about themselves and what their ideal homes look like.Buyers
Prospective borrowers expect more from mortgage providers than ever before, and standing out in the age of instant gratification and fierce digital marketing competition isn't getting any easier. With that said, consumers are still human, and they love a lender that offers them a personal
Underwriting is one of the most tedious phases of buying a home. It can take up to a month or more to get a loan through the process. Lengthy underwriting is bad for everyone from the lender to the borrower. A quick process is always
In 2021, it isn't uncommon to see people use mobile apps to apply for mortgages. However, this doesn't mean that humans will be eliminated from the home loan servicing sector. Let's take a look at how you can continue to grow your business in a
If you want to become a top producer in the lending business, you are likely wondering what steps you should take to reach your goal. As a mortgage broker or loan officer, you review a client's credit history and decide if you will grant a
Testimonials are one of the most crucial measures of a mortgage business' ability to grow and attract new customers. In today's day and age, clients are almost guaranteed to go online and research a business's reputation before settling on one broker. Reviews and testimonials are
When it’s time to consider the financial situation of a business or individual for a loan or mortgage, lenders agree that verifying tax transcripts directly from the IRS is one of the most important steps to take when evaluating the borrower’s ability to repay the
Dealing with borrowers, connecting with lenders, and brokering home loans is difficult, to begin with. But the act of finding referrals in a post-pandemic world makes it even more stressful. Sourcing reliable clients for your mortgage business is not impossible. By focusing on tried-and-tested strategies, you