The mortgage industry is constantly changing alongside the fluctuations of the real estate market. While it's impossible to predict the future of the industry with certainty, experts have identified a few key trends that are likely to affect mortgage lenders and borrowers over the course
Online competition among mortgage lenders is growing, but you can stand out if you understand the mindset of today's prospective borrowers. In 2021, consumers are used to getting what they want when they want it. In fact, it can take seconds after someone lands on
Prospective borrowers expect more from mortgage providers than ever before, and standing out in the age of instant gratification and fierce digital marketing competition isn't getting any easier. With that said, consumers are still human, and they love a lender that offers them a personal
Without a steady stream of new, prospective, and loyal clients, loan officers would fail to get by. It’s for this reason why it’s imperative for loan officers to attract and retain customers. While this is certainly easier said than done, below are some ways that