The current economy is one where consumers have it easier than ever when they want to research new products and services, and consequently, they're more likely to jump between them. That makes mortgage customer retention more crucial than ever before. For every customer your lending
Following the release of the Q1 2024 Mortgage Trends, much information vital to lenders has been revealed. Although the forecast itself has been described as less than favorable, it's not all bad news. Here are a few positive takeaways and facts that can be gleaned
During the lending process, real estate agents and loan officers play integral roles in making sure the loan is properly finalized. Over time, these two professionals can develop strong, strategic alliances that provide many benefits. For example, real estate agents can bring more business to
As a mortgage lender, it's crucial to understand the journey that borrowers go through when seeking mortgages. This understanding allows you to streamline the process, provide better service and ultimately increase customer satisfaction. Phases of Borrowers' Journeys Borrowers' journeys can be divided into several stages, from the
To build a thriving business as a mortgage broker, you need to establish your presence, expand your network, and satisfy your customers. These five mortgage marketing ideas will help you raise your profile, cultivate strong relationships, and achieve success. Find Your Niche Creating a niche in the
As a lender, you want to find the best home loans for your clients. Not only will you secure more loans that way, but you will also help your clients achieve their dream of homeownership. One type of loan well suited to many veterans is
Buying a home in today’s rapidly changing housing market can be a frustrating, stressful experience for your clients. Homebuyers often have many legitimate concerns, and they may ask for your expertise with their efforts. What key pieces of advice can you give your prospective clients
For many years, going through a mortgage process means filing a lot of paperwork and sitting through what could be a long waiting time. This could prove to be inconvenient for someone who has a busy lifestyle, or someone who works odd hours. Luckily, today’s Fintech
As a lender, you often need to quickly explain to your clients what the differences are between government and conventional mortgages. You’ll be able to leverage this article as a reference for your clients on what the key differences are between the different types of
The most crucial element of your mortgage marketing is to ensure that your marketing program is compliant with all governmental laws, standards, and regulations. This applies to all of your marketing material, including brochures, leaflets, advertisements, and emails. Violations can result in large penalties and